Why Print

We all take printing for granted. Perhaps it’s because print has been the world’s number one communications medium for so long we tend to overlook its impact and power. That oversight could be fatal to a marketing campaign, a product launch, or a branding initiative that is trying to connect with people. People trust print. They feel comfortable using it. And they can’t fast forward past it. This guide to the persuasive power of print provides the top ten reasons why you should consider using print in your next campaign. It doesn’t have to be the only medium you use. But, you most...

Printing Industries of America Report

Functionality Is the Key The key to print’s future, in my opinion, is the functionality of print. As pointed out in previous Flash reports and my recent book, Competing for Print’s Thriving Future, although many print products and services provide multiple functions we can sort data on shipments and plants by three major intended functions: Print intended to inform or communicate factual and editorial information such a magazines, newspapers, books and reports. Print providing product logistics to manufactured products-packaging, labels, wrappers, and product user...

Question: What does a web heatset printer want to hear?

Answer: There is a way to achieve the appearance and benefit of a water coating without having a coater on their press. More and more web printers are taking advantage of our Kentucky Shine aqueous overprints for commercial and publication applications. KS-143 Soft-Feel and KS-145 Gloss are two popular products gaining in popuarity. Contact us to learn more.

Press Release: DSM-AGI Fire at Taiwan Plant

Kustom Group Introduces Flexo Soft-Feel

KS-9807 Soft-Feel Overprint Varnish is a tactile aqueous coating that is very pleasing to the sense of touch and exhibits an ultra-matte appearance that is visually stunning to the eye. The combination of these two effects will bring a new dimension to flexo printing on paper and paperboard substrates. Typical applications include specialty folding cartons and labels. Soft-Feel is a durable coating that exhibits excellent rub properties. In addition, it is very likely that jobs overprinted with Soft-Feel can be spot UV-coated, hot foil stamped, imprinted, and evaluated for other finishing...

Kustom Group Introduces Coatings and Overprints for Digital Printing

  Kustom Group has developed a series of overprints and coatings to work successfully over a wide variety of digital printing applications. All of these chemistries can be used to meet the need to protect the digitally printed piece. All too often the industry has focused on UV coatings as the product of choice to protect the digital print, but there are more options that will satisfy the needs for many of the print jobs. The use of a typical litho press is not often considered, but it can be used because of the development of these new products. Purchasing new UV coating equipment and...